Designer Tiffany Asamoah’s Swimwear Brand and Its Eco-Friendly, Ethical Practices
In the world of fashion, few names resonate with innovation and sustainability as strongly as Tiffany Asamoah. As the founder and CEO of BOLD Swim, Tiffany has redefined the swimwear industry by combining impeccable design with a steadfast commitment to eco- friendly practices.
Her journey began with a simple yet impactful idea: to create premium swimwear that caters to all body types while championing sustainable and ethical production methods. Today, BOLD Swim stands as a testament to her vision, offering stylish and versatile swimwear that not only makes a statement in fashion but also in environmental responsibility.
Tiffany spoke with Heart Of Hollywood Magazine about the inspiration behind BOLD Swim, the unique elements that set her brand apart, and the importance of sustainability. From the challenges of starting a business to the intricacies of sustainable fashion, Tiffany provides a deep dive into what makes BOLD Swim a pioneer in the industry.
Photo Credit: Courtesy BOLD Swim
What was the inspiration behind BOLD Swim?
As the founder, designer, and CEO of BOLD Swim, I started the brand while on vacation after a disappointing swimwear shopping experience. The lack of bespoke premium swimwear with a range of size options inspired me to create BOLD Swim.
What makes BOLD Swim different from other swimwear brands on the market?
BOLD Swim is a sustainable brand of swimwear designed for fit, comfort, and versatility. We offer eco-friendly swimwear that goes beyond just the raw materials. Our commitment includes 100% sustainable packaging, certified production factories that prioritize safe working conditions, livable wages, and the conservation of water, waste, and energy.
How do you approach the design process for your swimwear?
We focus on timeless designs that remain stylish regardless of trends. We prioritize versatility in our designs, ensuring they can be worn both in and out of the water. We continually refine our offerings to accommodate as many body types as possible without compromising on style.
Photo Credit: Courtesy BOLD Swim
Sustainability is a key aspect of BOLD Swim. Can you tell us more about your commitment to this cause?
Our commitment to sustainability is in our DNA. Since our inception in 2017, we have evolved our understanding and practices of being eco-friendly and sustainable. We source our materials from certified textile producers and partner with manufacturers that share our goals. These manufacturers undergo audits to ensure they adhere to sustainable and eco- friendly practices aligned with the UN's sustainability goals.
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