By Tammy Reese
On Monday, July 15th, Bingeable hosted the CALLADITA film premiere at the Harmony Gold Theatre in West Hollywood, CA presented by Steven Soderbergh and in partnership with Decentralized Pictures (Coppola family) who co-produced the film alongside Potenza Producciones. Calladita is a satirical drama written and directed by Miguel Faus which stars Paula Grimaldo, in a star-making turn, and features Ariadna Gil (Pan’s Labyrinth), Luis Bermejo, Pol Hermoso, Violeta Rodriguez, and Nany Tovar. The film officially releases July 23rd on the new film and television platform, Bingeable. The soundtrack features music by Jessie Reyez.
Notables in attendance included Roman Coppola, Miguel Faus (writer/director of Calladita), Bingeable Platform founders Stephen Murray, Brad Joyce, Todd Lowe and Jonathan Keltz (Acquainted, Reign, Nine Films About Technology, Entourage). Talent in attendance to support the film were Adelaide Kane (Grey’s Anatomy, Reign), Harry Goodwins (The Gentleman), Giacomo Giannotti (Grey’s Anatomy), Mouna Traore, Denzel Whittaker, comedian Mike Young, Henry K Priest, Bee Davies, Jonathan Sanger, David Bianchi, Niels Juul (executive producer of Ferrari, Killers of The Flower Moon), Jordan Bayne, Larry Namer, Paulina Aguirre, Alice Amter, Jaxodus, Medi Em, Madison Brodsky, Madison Brodsky, Tony Revolori, Kelly Pantaleoni, Kash Hovey, Sara Murray, Andrea Berry, Stephen Lamm, Lady Rocket, Isabella Montoya, comedian Stocktip Dave, Jenny Moxham, Ashton Swinford, Seth Shapiro, Wassem, Camryn Burke, Maria Giraldo, Benjamin Shepherd, Kelsey Kummerl, Dustin Quick and Andrea Lardo.
The evening transitioned into an after party at Members Lounge, a Mediterranean restaurant and exclusive members club, with music by DJ POOKIE. Guests at the premiere party enjoyed a delicious Spanish tapas menu of passed hors d’oeuvres as well as a Golden Reserve Caviar indulgent caviar station. Filmmakers, VIPs and premiere attendees celebrated with specialty cocktails featuring Del Maguey Single Village Mezcal Vida Puebla with drinks such as the Calladita Spicy Mezcalita and La Vida Buena, and Olmeca Altos Agave Tequila award-winning Silver and Reposado. Partygoers sipped on champagne and sparkling rose by G.H. Mumm, premium canned wine by Los Cuernos, and Peroni alc and non-alc Italian beer, as well as Jameson Irish Whiskey, Beefeater Gin and Absolut Vodka. PATH Water was featured at the event and after party.
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Decentralized Pictures is the independent studio created by Francis Ford Coppola and George Lucas in 1969 and now headed by Roman, Sofia and Gia Coppola, who are also on the Board of Directors of Decentralized Pictures. DCP is a co-producer on “Calladita” as a result of the award given by Steven Soderbergh through the foundation.
Decentralized Pictures connected Faus with Academy Award-winning Director and Producer Steven Soderbergh as part of their mission to discover and empower new talent. The company’s Co-Founder, Roman Coppola, said, “We are excited for North American audiences to discover Miguel Faus’s unique film, Calladita, one of the first feature films supported by Decentralized Pictures and a departure from the traditional way movies are financed, produced, marketed and sold. We hope that it will be the blueprint of an alternative path for independent filmmakers around the world.”
Calladita is the debut feature film from Miguel Faus, one of Variety Magazine’s Top 10 Spanish Directors to Watch. The film, presented by Steven Soderbergh, is set to debut exclusively on July 23, 2024 in North America on the new film and television platform, Bingeable, which enables anyone — including stars, influencers, charities, and fans — to market and sell rentals and downloads of premium entertainment projects directly to their social media followers and get paid on every sale they generate.
Calladita is a Spanish-language feature film produced by Calladita Films, Potenza Producciones, and Decentralized Pictures, the Blockchain studio co-founded by Roman Coppola. Calladita was financed by a crowdfunding campaign through the sale of non-fungible tokens (NFTs). It was then selected as a finalist for the Andrews/Bernard Financing Award on the DCP platform, a post-production award backed by Steven Soderbergh. Soderbergh selected Calladita as the winner and presented the award to Faus himself at Film3 On The Mountain, which took place during the 2023 Sundance Film Festival. Jim Cummings (The Beta Test, The Last Stop in Yuma County) served as executive producer on the film. Faus explained his film tackles “issues related to class differences and injustices from a satirical portrait of the Catalan upper middle class. The bitterness of immigration injustice and the sweetness of class revenge is universal and I hope the film’s rebellious energy resonates with the North American audience.”
The financing of Calladita came from the sale of NFTs (non-fungible tokens), created by Faus himself, which raised more than 750,000€. Calladita is the first film to be released, exclusively first on Bingeable in North America, that was financed in this way.
Faus talks about the film as a dream come true: “I made a short film that had done really well and I wanted to turn it into my first feature, but I found nothing but closed doors when I pitched it to all the traditional institutions. I continued to chase my dream and after all the closed doors I found an open window in the world of NFTs. A few months later I was able to shoot my first feature because of 600 cinephile backers from all around the world, who believed in this crazy dream and wanted to support ‘Ana’s’ story.” said Faus recently.
The film’s pioneering financing strategy has generated a lot of interest in both the film world and the Web 3.0 sector, and Faus has been invited to explain it at conferences all over the world: Cannes, Los Angeles, New York, London, Paris, Munich, Berlin, Barcelona, Monaco, Copenhagen…
Bingeable is supercharging its unique approach by teaming up with influencer marketing agency amp&go, founded by a former marketing executive from Apple, to harness their network of social media influencers. In addition, Bingeable is collaborating with Disrupt3rs, which will be leading outreach and promotion to the LatinX communities.
Calladita will be available for rental on July 23, 2024 on the filmmaker’s own Bingeable-powered Individual Video on Demand (iVOD) channel at bingeable.net/calladita, and through iVOD channel owners across the country.
About Bingeable — Bingeable’s goal is to offer an alternative to the faltering, centralized entertainment industry. Bingeable’s platform enables anyone to market & sell new films & TV shows directly to their social media followers and get paid every time one of them rents, buys or watches. Bingeable allows everyone to earn in dollars-one gross revenue. By offering stakeholders access to Bingeable’s completely transparent, Blockchain-powered accounting system, filmmakers, financiers, and affiliates can know that they are being paid accurately and fairly. Led by founders and Co-CEO’s Stephen Murray and Brad Joyce, Bingeable’s executive team also includes digital strategy veteran Todd Lowe as Chief Marketing Officer and Jonathan Keltz (Acquainted, Nine Films About Technology, Entourage) as President of Content. https://bingeable.net
The premiere was produced by Ali Lasky and The Influence.
Follow @Bingeable_Entertainment and @CalladitaFilm @MiguelFaus for updates on the July 23rd North American platform release.
TAMMY REESE
Tammy Reese began her career as a theater actress performing in 60 live stage shows a year with The Media Unit TV and Stage Production Company. She also directed the weekly live TV show Rough Times Live.
Eventually, she went to Empire State College to obtain her degree in media studies. After graduation, she did more theater and wrote and produced her own videos to spread awareness on social issues through the arts.
Tammy is an award-winning journalist and is best known for her legendary interviews with Sharon Stone, Angela Bassett, Jasmine Guy, Sigourney Weaver, Phylicia Rashad, Billy Porter, Steven Yeun, Luke Evans, Geena Davis, Morris Chestnut, Ginuwine, Donell Jones, SisQó, Norman Reedus, Nelly, Jeffrey Dean Morgan, Sheryl Lee Ralph, Giancarlo Esposito, Jennifer Connelly, Laurence Fishburne, Vivica A. Fox, Omar Epps, Joseph Sikora, Ryan Coogler, Amerie, Carmen Electra, Tom Arnold, Theo Rossi, Skeet Ulrich and many more.
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