Feb 212 min read

CELEBRATING AN AMAZING 90 TH ANNIVERSARY

Magic, a High-Energy Fashion Event for Industry Professionals, Is Known for SettingTrends

Magic, a High-Energy Fashion Event for Industry Professionals, Is Known for SettingTrends

Magic is a renowned wholesale fashion event hosted at the Las Vegas Convention Center. It is not open to the public, but rather to industry professionals.

The three-day industry event, held in February of this year, featured educational conversations as well as celebrations commemorating Magic’s 90th anniversary.

Magic is a high-energy fashion experience. It is home to the industry's largest selection of trend-driven and young contemporary apparel, footwear, and accessories. Fusing scale with curation to drive commerce, creativity, and connections, Magic joins a global audience of retail buyers - from big-box to boutique - with influencers, media, and industry thought leaders. More than just an event, Magic is a deeply rooted community, as well as a place brands and retailers call home. It represents what's new, now, and next in men's and women's contemporary apparel, footwear, and accessories. Domestic and international buyers come here to be inspired by higher-end brands, find products from culturally relevant mid-market labels, and connect with like-minded industry thought leaders and fashion insiders. Through a fusion of community, education, media, and experiences, Magic propels the next season's top trends, generates global awareness, and ultimately, drives commerce.

This year , Magic hosted over 700 brands from around the world, which launched long-anticipated Fall-Winter ’24 collections, including BLANKNYC, Line & Dot, Little Words Project, Matisse Footwear and Barefoot Dreams. A comprehensive assortment of trend and young contemporary apparel, footwear, home décor, gift and beauty brands were present. Focused trend curations, including balletic adornment, cosmic glam and recovered craft, were highlighted for this season.

“These 90 years are a monumental milestone which we owe to Magic’s loyal community,” says Kelly Helfman, President, Informa Markets Fashion. “From humble beginnings to now being established as the biannual go-to event for our community, we strive to continue to be fashion’s premier destination where trends are uncovered and meaningful connections are made.”

To make the event even more thrilling, multi-hyphenate Curtis “50 Cent” Jackson hosted the 90th anniversary of Magic.

Photo Credit: Stephen Cuomo Executive Producer Santa Fe Fashion Week

Capturing the essence of high-energy fashion, our models shine, presenting the latest trends directly from MAGIC—a dynamic fashion experience uniting brands with a global audience of retail buyers.

Photo Credit: Stephen Cuomo Executive Producer Santa Fe Fashion Week