May 14, 20232 min read

DESIGNING FROM THE HEART

Tony Vincente, CEO of Rossario George, Creates Outfits That Resonate with His Fans

Tony Vincente is the CEO and Designer of Rossario George, a fashion line for those who want to celebrate every day and make it unique — regardless of the occasion.

From women’s ready-to-wear to home furnishings and lifestyle accessories, the label is a salute to sexy and stylish. At the label’s helm is Tony Vincente, one of the fashion industry’s disruptors, causing havoc in the most fashionable way and bringing a wave of change to style, fashion, and design.

Photo Credit: Shannon Beauclair

Why did you decide to choose fashion design as a career?

It's a very interesting story. Prior to fashion, I was carving a niche out for myself in art. I created and sold a number of pieces. Doing this inspired me to start my own company called Vincentelife. I made home accessories based on the colors I used. This caught the attention of Shop Vida, which liked my design style and asked if I would be interested in designing garments for them.

Once I did, I became one of their top sellers. It was then I wanted to see what it would be like to design on my own, and it was then that Rossario George was born. Since that time, five years later to be precise, we have been preparing ourselves for what we are doing now, positioning ourselves to be a brand past emergence and taking off. Our fashion can be seen in a number of publications across the globe and on the bodies of a number of celebrities.

I will also be host of a fashion-based talk show on FashionNetworkUS, where I’ll get to interview movers and shakers in the industry and more.

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There’s so much pressure for designers to come out with their greatest collection season after season. What advice would you give to young designers just starting out and hoping to make it in this industry?

Create collections that inspire and make you happy. Fashion is a form of creativity and expression. What I have found is that if something is made from the heart it has an easier time resonating with others.

Where can we find your designs?

You can find us on www.rossariogeorge.com (for our Couture, ready-to-wear, accessories, and shoes) and www.rgbeauty.store (for our 5-star rated and cruelty-free beauty lines).