By Tammy Reese
Briana Edmonds is not just a media personality and an award-winning journalist; she’s also the dynamic force behind Edmonds Media Empire. Her career trajectory showcases a seamless fusion of journalism and public relations, culminating in the establishment of her own firm. In this exclusive interview, Briana shares insights into her company’s mission and the unique blend of services it offers to clients in both media and PR. Join us as we explore Briana’s innovative approach to storytelling and brand elevation, navigating the digital landscape, and inspiring advice for aspiring journalists and publicists aiming to make their mark in the industry.
Can you give us an overview of your company and the services it provides in both public relations and media?
As a 2X Award-Winning Journalist and owner of Edmonds Media Empire, I offer bespoke content creation and comprehensive public relations services to elevate brands and individuals to new heights of success. Complete within days, not weeks.
At Edmonds Media Empire we amplify your reach by getting your story showcased in numerous publications, including 𝐍𝐞𝐰 𝐘𝐨𝐫𝐤 𝐖𝐞𝐞𝐤𝐥𝐲, 𝐂𝐡𝐢𝐜𝐚𝐠𝐨 𝐉𝐨𝐮𝐫𝐧𝐚𝐥, 𝐁𝐋𝐊, 𝐂𝐄𝐎 𝐖𝐞𝐞𝐤𝐥𝐲, 𝐖𝐚𝐥𝐥 𝐒𝐭𝐫𝐞𝐞𝐭, 𝐔𝐒 𝐈𝐧𝐬𝐢𝐝𝐞𝐫 and more.
How did you initially become interested in both journalism and public relations, and what motivated you to merge these two fields into your career?
My authenticity and enthusiasm for lifestyle, travel, and journalism led me to become a creator.
When I was just 7 years old, I discovered my love for creative writing and began to cultivate it. I actively pursued opportunities to express myself through poetry and other writing projects, and my passion only grew stronger with time. One of my most notable achievements in this realm was winning the most outspoken award during a poetry competition, where I recited my original poem entitled ‘I am somebody’, which focused on themes of affirmations and speaking life and positivity into oneself and others.
Taking creative writing as an elective was one of the best things I’ve ever done. It allowed me authentically be myself by expressing myself and everyday thoughts. Working in both fields as both a celebrity journalist and PR specialist has been very rewarding. I’ve obtained credits off & on the scenes of numerous platforms, including; BET Networks, Urban One Honors, NAACP Image Awards and the list continues.
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What sets your approach to public relations and media apart from others in the industry?
What differentiates me is my commitment to doing what I love most — creating. Consistently delivering high-quality work requires great skill.
How do you navigate the evolving landscape of media and public relations in the digital age?
Regardless of the current digital age, I navigate by setting trends. I was always raised to be a leader versus a follower.
What challenges do you face in balancing your roles as a journalist and a publicist, and how do you overcome them?
Despite the challenges I faced in the previous season, I refuse to let my past define me. Instead, I use those experiences as a catalyst for growth and evolution.
What advice would you give to aspiring journalists or publicists who are looking to carve out a niche in the industry like you have?
Pursuing a career in journalism requires unwavering dedication and resilience. Despite encountering numerous rejections, remain committed to your aspirations and persevere towards achieving success.
Keep up to date with Briana Edmonds online:
Instagram: @BrooklynBabyBri + @edmondsmediaempire
Facebook: Briana Edmonds
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TAMMY REESE
Tammy Reese began her career as a theater actress performing in 60 live stage shows a year with The Media Unit TV and Stage Production Company. She also directed the weekly live TV show Rough Times Live.
Eventually, she went to Empire State College to obtain her degree in media studies. After graduation, she did more theater and wrote and produced her own videos to spread awareness on social issues through the arts.
Tammy is an award-winning journalist and is best known for her legendary interviews with Sharon Stone, Angela Bassett, Jasmine Guy, Ross Marquand, Sigourney Weaver, Phylicia Rashad, Billy Porter, Steven Yeun, Luke Evans, Geena Davis, Morris Chestnut, Nelly, Jeffrey Dean Morgan, Leon, Sheryl Lee Ralph, Giancarlo Esposito, Jennifer Connelly, Laurence Fishburne, Vivica A. Fox, Omar Epps, Joseph Sikora, Ryan Coogler, Carmen Electra, Essie Davis, Donell Jones, Ryan Coogler and many more.
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You’re the best!
Thank you so much Tammy!