By Tammy Reese
Dr. DeShonda Jennings is a force of nature in the world of early childhood education. As a mother, grandmother, entrepreneur, and coach, she has dedicated her life to transforming childcare into a nurturing foundation for future generations. Through her thriving business, DJ Shining Stars Daycare LLC®, her impactful coaching programs, and her inspiring writing, Dr. Jennings is paving the way for caregivers and educators to create sustainable businesses while prioritizing the well-being of children. Recognized with prestigious accolades, including obtaining an Honorary Doctorate in Humanitarianism, Dr. Jennings continues to be an example of hope and innovation in the childcare industry.
What is vital for our readers to know and understand about you and the work that you do?
It’s important to know that my work is rooted in a deep passion for children and families. I started DJ Shining Stars Daycare LLC® not just to provide childcare but to create an environment where children feel safe, nurtured, and empowered to thrive. My experience as a mother and grandmother has given me a unique perspective on the importance of quality early childhood education. Beyond running a successful childcare business, I coach other providers to build sustainable businesses that positively impact their communities. My goal is to help others see that with the right support and knowledge, they too can create lasting change in the lives of children.
The childcare industry often demands caregivers to give so much of themselves. What advice do you give providers to protect their well-being while staying committed to their selfless work?
Self-care is not selfish; it is essential. I always encourage early childhood educators and professionals to set boundaries, prioritize their mental and physical health, and surround themselves with a strong support system. Finding time for personal growth, whether through professional development or simply taking a break, is crucial. I remind providers that when they take care of themselves, they are better equipped to provide high-quality care to the children and families they serve.
Your work has impacted countless children, families, and educators. What do you believe is the most overlooked challenge childcare professionals and early childhood educators face today, and how do you empower them to overcome it?
One of the biggest challenges childcare professionals face today is effectively collaborating and understanding that we are more powerful and impactful when we work together. Many providers feel isolated in their work, which can lead to burnout and frustration. I empower them by fostering a sense of community through my coaching programs, workshops, and networking events. I encourage childcare professionals and educators to build relationships, seek mentorship, and leverage collective knowledge to overcome challenges and grow their businesses.
For many, your story of starting DJ Shining Stars Daycare LLC® is a testament to the power of vision. What steps can others take to transform their passion into a sustainable and impactful legacy?
Turning passion into a sustainable business starts with a clear vision and a solid plan. I always advise aspiring entrepreneurs to invest in education, seek mentorship, and stay committed to continuous learning. Financial planning, marketing strategies, and building strong relationships with families and communities are key steps. Most importantly, it’s about staying true to your mission and being adaptable to change while remaining focused on the long-term impact you want to create.
Visit online https://www.deshondajennings.com/
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