Inside the Sweet Success of T'Juanna Winters: How Lizzie Lu Luxury Treats is Redefining Nostalgic Confections

By Tammy Reese

In a world where confections can evoke cherished memories, T’Juanna Winters has taken her love for nostalgic sweets and transformed it into a thriving luxury brand, Lizzie Lu Luxury Treats. Often hailed as the “Female Willy Wonka,” T’Juanna has created an empire rooted in family recipes and heartwarming customer connections. As her star continues to rise, T’Juanna brings old-school delights into the modern age, offering everything from hand-crafted chocolates to gourmet cookies. In this exclusive interview with Heart of Hollywood Magazine, T’Juanna reflects on the rewarding journey of turning passion into profit and the exciting milestones ahead, including her recent Amazon launch.

We celebrate the success of your career, turning your love for nostalgic confections into a thriving luxury brand. As your star continues to rise in the confectionery world, what has the Female Willy Wonka been up to as of late?

At Lizzie Lu, we’ve had everyone chipping in as we gear up for the bustling holiday season. When the weather gets chilly, we love sharing our delectable chocolates with chocolate lovers nationwide, delivering our creations right to your doorstep. That’s why we’re making sure we’re all set for the surge in orders.

What is the most significant part of being the founder of Lizzie Lu Luxury Treats?

One of the most rewarding aspects of running my business is witnessing the joy on people’s faces as they savor the recipes that have been handed down through generations from my grandmother. There’s something truly special about connecting with customers over these time-honored dishes, sharing stories, and creating meaningful memories together. This personal touch and genuine connection lie at the heart of our success, making every moment in the kitchen and with our customers truly fulfilling.

What does having your brand gain attention from other successful brands such as Crumbl mean to you?

I am deeply honored and flattered to receive acknowledgment and attention from a national brand for my small business. This recognition serves as a validation of the hard work and dedication I have put into my business, and it reaffirms that I am on the right track. It’s incredibly encouraging to know that my efforts are being noticed and appreciated on a larger scale.

Please tell us all about the Amazon launch.

We are incredibly excited to share that our products are now available on Amazon! This marks a significant milestone for us, and we are looking forward to building a long-lasting partnership with Amazon. You can easily find our exclusive products on Amazon by searching for “Lizzie Lu.”

What does it take to be T’Juanna?

Being myself demands a tremendous amount of energy. It involves the creative energy required to continuously generate and develop fresh, innovative ideas for cookies and barks. Additionally, it encompasses the physical and mental energy necessary to personally craft each and every product available in the store. All in all, I wouldn’t trade it for the world.

As a professionally trained chef, are there any new news or insider tips from the culinary arts world you can share with our readers?

Now you know I can’t give you all that, a true chef can never give away all their secrets.

In what ways do you want to leave your customers feeling after experiencing Lizzie Lu Luxury Treats?

Upon departing from Lizzie Lu, our goal is for our customers to experience the same warm and comforting feeling as if they just had a delightful encounter with their friendly neighborhood candy lady. We are dedicated to upholding the traditional recipes of yesteryears, ensuring that each and every one of our products evokes a sense of nostalgia and timeless charm.

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TAMMY REESE

Tammy Reese began her career as a theater actress performing in 60 live stage shows a year with The Media Unit TV and Stage Production Company. She also directed the weekly live TV show Rough Times Live.

Eventually, she went to Empire State College to obtain her degree in media studies. After graduation, she did more theater and wrote and produced her own videos to spread awareness on social issues through the arts.

Tammy is an award-winning journalist and is best known for her legendary interviews with Angela Bassett, Sigourney Weaver, Jennifer Connelly, Laurence Fishburne, Phylicia Rashad, Ginuwine, Neyo, Sharon Stone,  Jasmine Guy, Geena Davis, Billy Porter, Sheryl Lee Ralph, Steven Yeun, Norman Reedus, Melissa McBride, Jeffrey Dean Morgan, Lauren Cohan, Giancarlo Esposito, Donell Jones, Morris Chestnut, Vivica A. Fox, Omar Epps, Joseph Sikora, Ryan Coogler, Carmen Electra, Tom Arnold, Theo Rossi and many more.

Heart Of Hollywood Magazine Contributor

For more information on Tammy and to meet our other Heart Of Hollywood Contributors click on the link below:

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