Mo Clark: From Event Promotion to Media Mogul - How ATL Doll Built a Dynamic Career in Entertainment and Beauty

By Tammy Reese

Mo Clark, widely known as ATL Doll, has seamlessly transitioned from event promotion into a powerful media presence and beauty entrepreneur. With roots in journalism and a resilient spirit forged by personal challenges, Mo’s journey is an inspiring story of reinvention. As the creator of the popular show DaPostUp and founder of her own lipstick and lash line, Mo connects with audiences in Atlanta and beyond, delivering authenticity, insight, and unapologetic self-expression. Through her work with notable magazines like SHEEN and FEMI and unforgettable interviews with celebrities, Mo Clark is a true force in both the media and beauty industries. Here, she shares her approach to maintaining authenticity, her passion for inspiring young women, and her vision for the future.

You’ve transitioned from event promotion to becoming a prominent media personality. What has been the most pivotal moment in your journey that pushed you to expand your brand beyond events?

I went to school for journalism. When my dad passed away, I left college and we moved to Atlanta. The move forced me to jump into the healthcare field. Years ago I suffered an ectopic pregnancy. That left me taking hydrocodone and Percocets. That combo of medication left me feeling some kind of way. I ended up on social media just talking and living my best life. That birthed my media personality ATL Doll. Once that started it was just all over from there.

As a published model and now a beauty entrepreneur with your own lipstick and lash line, how do you see beauty and media intersecting in today’s digital landscape?

Oh I love it. I love seeing what people are wearing on the red carpet. I love how people can just be themselves and step outside of the box and really allow their personalities to shine.

Your show, DaPostUp, has grown from radio to TV. What inspired you to take that leap, and how has television allowed you to engage with your audience in new ways?

Actually the only thing that really changed is I don’t have to run the boards on the tv show as I did at the radio station. I also no longer do the editing. It was a breath of fresh air to just show up. I think with all of the visible podcasts and such it helps reach a different audience. It’s a pleasure to intertwine both.

You’ve interviewed some major names in the industry, including T.I. and Shad Moss. How do you approach these interviews to make them impactful, and what has been your most memorable celebrity interaction?

Honestly I have no clue what I am going to say. It makes it fresh for all of us. lol. I would say Supa Cent. Reason being when I first saw her person at Essence Fest, I didn’t have my mic on and I didn’t have time to dig it out because we’d just got there. Circle back to a few weeks later, she came to Atlanta and I told her on her list I wanted the interview. She challenged me to get to her in two hours. Her fans were cheering me on. I gained followers and business after that. I also still work with Supa Cent currently.

You’ve successfully created a platform for yourself in both media and beauty. What advice would you give to young women looking to break into male-dominated industries like media or entrepreneurship?

I would tell them to be unapologetically themselves.

Your work with magazines like SHEEN and FEMI positions you as both a content creator and influencer in the entertainment world. How do you stay connected to the culture and trends in Atlanta to ensure your content remains relevant and exciting?

Honestly, I don’t follow trends. I’m always being myself and I think authenticity breeds success.

Atlanta is a city rich in culture and opportunities. What do you think is the most exciting trend happening in Atlanta right now, and how do you see it impacting the entertainment industry?

Versatility. Everyone is able to be themselves freely. It allows them to network and connect and join forces with like minded people.

Balancing a media career, entrepreneurship, and being a public figure can be demanding. How do you manage your time and stay motivated while juggling multiple responsibilities?

That’s good. It’s a lot. Some things fall through the cracks. Especially when there are kids and relationships involved. I have a calendar. I try to put things on the calendar as they come in. I also have some great friends who keep me on my toes.

Your story highlights both personal growth and professional success. What do you believe has been the key factor in maintaining your authenticity while building such a dynamic and evolving career?

I used to try to see what everyone else was doing. Now I just do me. I feel like I’m good at a lot of things. I don’t allow anyone to put me in a box. It’s fine to take constructive criticism without allowing it to totally altar who you are.

Looking ahead, what are some of your goals for the next chapter of your career, and how do you plan to continue inspiring your community through your work?

I’m excited about 2025. I hope to soon transition out of corporate America and make my media my full time job. I want to encourage people to just start. Waiting for the “perfect moment” is such a hindrance.

What else would you like to share with our readers at this time?

If you’re a content creator, just know every moment for the most part is a creating moment.

Connect on Instagram @msmediabae

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TAMMY REESE

Tammy Reese began her career as a theater actress performing in 60 live stage shows a year with The Media Unit TV and Stage Production Company. She also directed the weekly live TV show Rough Times Live.

Eventually, she went to Empire State College to obtain her degree in media studies. After graduation, she did more theater and wrote and produced her own videos to spread awareness on social issues through the arts.

Tammy is an award-winning journalist and is best known for her legendary interviews with Angela Bassett, Sigourney Weaver, Jennifer Connelly, Laurence Fishburne, Phylicia Rashad, Ginuwine, Neyo, Sharon Stone,  Jasmine Guy, Geena Davis, Billy Porter, Sheryl Lee Ralph, Steven Yeun, Norman Reedus, Melissa McBride, Jeffrey Dean Morgan, Lauren Cohan, Giancarlo Esposito, Donell Jones, Morris Chestnut, Vivica A. Fox, Omar Epps, Joseph Sikora, Ryan Coogler, Carmen Electra, Tom Arnold, Theo Rossi and many more.

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