By Angel Men Chan
Instagram @angelmenchan
Since their opening on June 11, 1994, the Petersen Automotive Museum, a renowned institution dedicated to the history and evolution of the automobile in Los Angeles, recently hosted a special event sponsored by Toyota featuring their innovative Mirai hydrogen car. The event, which took place on Thursday, March 7, 2024, served as a pre-Oscars celebration and drew a star-studded crowd of celebrities and industry insiders.
One of the highlights of the evening was the unveiling of the Toyota Mirai hydrogen car, a cutting-edge vehicle that showcases the latest in sustainable technology and eco-friendly design. The car, which runs on hydrogen fuel cells and emits only water vapor as its exhaust, represents a bold step towards a greener, more sustainable future for the automotive industry.
The event was also sponsored by the nonprofit organization EIN (Environmental Impact Network), which works to promote environmental awareness and sustainable practices in the entertainment industry. EIN's mission aligns perfectly with the values of Toyota and the Peterson Automotive Museum, making them ideal partners for this special event as with the their hydrogen DriveH2 ongoing collaboration.
The guest list for the event was carefully curated to include a mix of influencers, tastemakers, and industry leaders, ensuring a dynamic and engaging atmosphere for all attendees. With over 350+ guests in attendance, the event was a resounding success, drawing attention to the important work being done by the Peterson Automotive Museum, Toyota, and EIN in promoting sustainability and environmental awareness.
As the evening unfolded, guests were treated to a variety of entertainment, including live music, interactive exhibits, and a showcase of the Toyota Mirai hydrogen car. The event served as a platform for guests to learn more about the innovative technology behind the car and the important role it plays in shaping the future of transportation. Other notable sponsors included Coca-Cola, PIXI Makeup, Lemonhead LA Eye Glitter Makeup, Uncle’s Nearest Premium Tennessee Whiskey, and finally the most exceptional Dulce Vida Tequila along with Empress 1908 British Columbia Gin.
Overall, the Peterson Automotive Museum's event sponsored by Toyota and EIN was a memorable and impactful evening that brought together celebrities, industry insiders, and environmental advocates in support of a common goal. With the success of this event, the Peterson Automotive Museum continues to solidify its reputation as a leading institution in the world of automotive history and innovation, while also championing important causes such as sustainability and environmental stewardship.
PETERSEN AUTOMOTIVE MUSEUM
6060 WILSHIRE BOULEVARD, LOS ANGELES, CA, 90036, UNITED STATES
323-930-2277
NOW OPEN 7 DAYS A WEEK
MONDAY to SUNDAY: 10:00 AM - 5:00 PM
Website petersen.org
Instagram @petersenmuseum
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